IRENE TOREHEIM

S T U D I O  

Freelance eyewear designer

EYEWEAR

 

Your brand: my knowleage


 

Being a designer and buyer for eyewear you need to be good at imagien and see the end result,

just by looking at a tecnical drawing.

You should always have in mind that when changing messurments by milimeters the eyewear´s total design and expression change it´s apperance and so does the costumer group with it.


This is a product that not only reflect the brand, it reflects who the end costumer is, who they are and what they like.

Its all over their face.

 

Its a product that demand time, details and care.

The product and process are complext and that is why i love to do it so much.

In my meaning, the most important accessoary you own.


 

WORKING PROCESS

EYEWEAR

DESIGN PROCESS

IDÈA AND MATERIAL

Everything starts with costumers thoughts. Then I transform the idea to a collection, after that I transform my idea to a shape and this is also were i choose the material and apperance.


If a collection is allready started, the allready produced models with bestsellers and the styles that did not sell as expected is analysed for following collection.

 

DESIGN PROCESS

TECNICAL DRAWING

My illustration is then sent and discussed with my choise of a perfect fit supplier for the project after costumers demand. The supplier is choosen with price in mind but most important the quality and the relationship and how well we work togheter in the process.

All to get a perfect end result. 

 

 

DESIGN PROCESS

PRODUCTION

The process for eyewear is longer than for example, cloths.

The process from the first pencil draw until final production is approx 1 year.

 

 


FOR INFORMATION IN SWEDISH, CONTACT ME BY EMAIL OR BY PHONE