I D E A
I. T O R E H E I M wants to offer the whole family a yoga collection that connects but still separates the father, mother and children’s different needs in detail and function.
I. T O R E H E I M want to combine the balance between structure and design to coexist together with a Scandinavian appearance and symmetry.
Every collection drop has its own color.
V I S I O N
Creating a family is one of the biggest journeys we make in life and the biggest change is in ourselves happens as we become parents.
In order to manage and feel- good change, we need to balance the physical, emotional and spiritual paths within our self. It’s not just a collection, it’s my way to spread a message.
G O A L
I. T O R E H E I M wants to start a yoga lifestyle brand.
We think, you need to take care of yourself first before being able to take care of others.
We have the goal to exercise consciousness at all stages of our internal and external journeys and make you realize you never need to make a choice in your own health cause of your children.
If you can’t do it alone, lets do it together.
V A L U E S
Courage, Confident, Curiosity and a little childish foolishness
FOR INFORMATION IN SWEDISH, CONTACT ME BY EMAIL OR BY PHONE